Q2 2024 Snapshot: Australia's Top Virtual Fitness Programs

In the second quarter of 2024, fitness enthusiasts in Australia continued to engage with various virtual fitness applications. Based on the data provided by Sensor Tower, we observed the performance trends of the top five virtual fitness programs on a unified platform.

Strava: Run, Bike, Hike saw its revenue fluctuate, starting at $110K in the first week of April and dipping to $94K in the third week of June. Downloads began at 15K and had a slight downward trend, ending at 11K. The number of weekly active users peaked at 350K in late April and saw a rise again to 351K in the last week of June.

Fitbit: Health & Fitness experienced a revenue peak of $109K in the final week of June, with other weeks averaging around $55K. Downloads remained stable, ranging from 3K to 4K. Weekly active users showed a decline from 196K in the first week of April to 178K by the end of June.

Runna: Running Training Plans reported consistent revenue growth from $45K to $52K over the quarter. Downloads saw a dip from 3.7K in the first week of April to 2.7K in the last week of June. Active users varied slightly, with a peak of 12K in early June.

AllTrails: Hike, Bike & Run showed an interesting pattern with its revenue starting at $43K and experiencing a dip to $34K mid-quarter before rising back to $38K. Downloads saw a significant drop from 12K to 8K in late April, with a rebound to 10K by the end of June. The weekly active users count saw a rise from 65K in the first week of April to 81K by the end of May.

Lastly, Kic: Health, Fitness & Recipes saw its revenue start at $53K and decrease over the quarter to $30K, with a spike to $53K in the final week. Downloads were the lowest among the top apps, ranging from 1K to 1.5K, while active users remained fairly consistent around 3.4K.

For more insights and detailed analytics on the performance of apps, Sensor Tower's platform offers comprehensive data and trend analysis.